I know a lot of people have issues with Etsy, but I fundamentally see it as a place to set up shop - and that's about it. I think that all your relationship cultivation (which is what really leads to sales) happens elsewhere, such as through Facebook, Twitter, blogs, stalls at local markets, and wearing your jewelry where people ask about it.
Through social media, I have come to know some wonderful, amazingly talented people, and have since become patrons of their Etsy shops. These women have inspired me, their friendships get me through cold days, and their jewelry brings me much needed beauty in the midst of long, colorless winters.
Carol Dean Sharpe of Sand Fibers is a continual source of inspiration for me. She is the first Etsian I really got to know, and I love following her tales of her 3 dogs and warm New Mexico life next to a Pecan Orchard. She is always kind and has a wonderful, thankful spirit. My favorite Sand Fibers pieces I'm lucky enough to own:

Kristie Roeder of ArtisanClay is another of my favorites. Her unique and absolutely magical beads, cabochons, and other art pieces are stunning, and really match her lighthearted, beautiful personality. Hers are probably my favorite beads to use. (If you want to see pieces I've made using ArtisanClay pieces, you can check out my Flickr page or my shop.) I also own a necklace by her that I love:

Finally, Jennifer Ledford of Tocadora Leather is another amazing artist whose work I consider my personal crack. It was hard to choose just a handful of the ten (yes, 10!) cuffs of hers I own. She is a musical wonderwoman.

Check out their shops. You won't be disappointed:)